As we grow in our personal and professional lives, we begin to understand that the returns we receive, professionally, personally and spiritually, are the by-product of the depth and breadth of impact we have on other’s lives.”

Bob Nicols, Founder & CEO

Meet Bob

All problems are solvable. 

Just ASK


Our Core Focus

We help businesses sell more at higher margins, reduce seller turnover & customer churn, control expenses, improve productivity, efficiency, and image, by providing the process and structure to make the best buying decision possible.

Our Mission

ASK’s mission is to positively impact the lives of our customers, employees, implementers, partners, and vendors by providing the process and structure by which they sell and manage the sales organizations to better serve their customers.

Our goal is to become your trusted partner when building high-performing sales teams and create systematic behavioral change throughout your organization, not just in the weeks after the hype of new sales training has worn off, but for the long term. 


Our Values



Your trust and our integrity are part of our infinite loop.


No excuses.  Our positive business culture, integrity & ethics are the foundation ASK is built upon.


The RIGHT questions are the answer.  Just ASK!


Who We Are

Since 1990, Axiom Sales Kinetics has been recognized as a trusted adviser in the training/sales enablement industry, conducting programs for over 35,000 salespeople, sales managers, and executive managers in over 40 countries. Our clients list includes Global 50 and Fortune 500 companies, as well as hundreds of small to medium-sized businesses.

We live by our core values. Obsessive by nature, we are uncompromising, detail-oriented and committed to reintroducing a sense of pride and craftsmanship to the sales profession.

meet our team


ASK Process

YOU provide the dedicated people.

ASK us to handle the rest.


ASK Selling Sciences Curriculum Schedule Opportunity Review ask program outline download
Phase 1-Interviews

Your company, products, services, industry, and set of competitors are unique, as are your people. If your sales process implementer isn’t aware of these nuances, there’s little chance your staff will buy in to what’s being taught. If you’re in to wasting money, that’s OK. We suspect you’re not.Your ASK Implementer conducts interviews with front-line salespeople, managers and C-level executives to fully understand your industry, business state and gaps, products, services,  and competitors. By the time your initial sessions are conducted, we look like we are part of your team. Because of our extensive research, everything in our materials and its delivery are relatable. It’s one of the many reasons we guarantee 100% buy-in. We look like you because we are one of you.

Phase II-Initial Sessions

If your sales people don’t take ownership of the methodology being trained, you have two chances for success and return on your training investment: fat and slim.

A Certified ASK Implementer deliver a program we guarantee every person in your organization, from sales newbie to grizzled veteran, will agree is the right way to sell. They will all be committed. They will all agree.

This initial 2-day session, conducted in-person if conditions permit or in web-based sessions if desired,  includes an over-view and guaranteed buy-in for the Sciences of Qualifying, Presenting, Handling Objections/Negotiating, and Developing Opportunities/Prospecting. Everything your staff needs to better qualify, sell more higher margins and best serve your customers.

Phase III-Management Training

Just like with selling, it is highly unlikely your organization has a logical repeatable process by which you manage sales. Management and coaching are the pivot points for success when implementing a selling process. If your managers aren’t equipped to reinforce and support the process, you’re back to throwing money away.

ASK’s Science of Sales Managementprovides the process and structure by which your managers can capitalize on the belief and buy-in of your reps in the initial sessions. Managers will be able to hold reps accountable for their commitment to the process and themselves. No more management by style. No more management by compliance. ASK provides a methodology for management with substance, truth, clarity, and long lasting impact.

Phase IV- e-learning and sales simulations

After training, ongoing practice and reinforcement couldn’t be more critical. The problem is, some people believe the time to try something new is when they’re with a customer. That’s a bad idea. If you don’t have the knowledge and skills to execute, we don’t suggest taking a chance in front of an evaluator. The truth is, most won’t. The result? Most sellers don’t practice at all. And you’re back to wasted money on ineffective sales training. Again, a bad idea.

ASK has re-created our classroom environment in micro segments of online learning. They are as close as you’ll get to a live environment, including exactly what you were taught in your initial sessions, as well as testing for knowledge and comprehension.

The icing on the cake: We have created ASK VALE, Virtual Active Learning Experience sales simulations that are as close to practicing in front of a real customer as you can get. Use a mobile device, a VR headset, or laptop/desktop to put yourself and your reps in the action, but absolutely risk-free. They can try their new skills without the risk of losing a deal. Finally, gamification becomes an essential and integral part of methodology reinforcement. Trust us, you and your sales reps will, for the first time, WANT to practice.

Phase V- Ongoing Coach the Coach

Some sales training companies train you, then leave you hanging. You’re on your own. Well, good luck with that. The chances of you experiencing meaningful, measurable impact are back to fat and slim.

Your ASK implementer will schedule monthly calls to make certain you stay on track, your sales are increasing and the knowledge and skills of your staff are incrementally improving. These calls can include one-on-ones with you and your sales people, refreshers on any segment of the program, or participation in sales meetings. You’re implementer will do anything it takes to make certain you’re maximizing the impact of our program.

Phase VI- Watch your sales results steadily improve

Well, you have to continue to participate, but watching sales grow is the fun by-product.  It beats watching grass grow. We compared it. We know. It’s a lot faster and a lot more rewarding. 


With real-time support from ASK Implementers, or virtual, just-in-time micro-learning assets infused into our CRM, the behavioral change needed to transform your sales organization will become a habit, rather than a task your sellers feel forced to complete.

ASK clients boast the highest adoption rates in the industry, leading to more measurable impact & ROI for your customers’ business.



Our customers ASKed

we answered

We have kinected our proven sales methodology with futuristic technology to create ASK Academy Client Collaborative CRM with integrated E-learning, & VALE Virtual Active Learning Experience customizable sales simulations.  

  • not just any sales process
  • not just any CRM
  • not just any sales trainer
  • not just any practice tool



Our process has been designed by business sales experts and neuroscientists to naturally evolve in concert with current and future business states.

By focusing on the psychology behind the ever-changing conditions under which businesses make decisions, we are proactive in providing impact vs reactive to the new norm.


 where Elite sales organizations ARE BORN




For adults to learn, they have to internalize the why.  If they don’t, we promise herding cats is easier than getting buy-in on a new sales process. Moments into the first module, you’ll see the light bulbs turning on and realize your salespeople WANT to learn and know why.

When is the last time THAT’s happened? Ever?

We scientifically structured the program to focus on the ‘WHY’ first, so every seller internalizes the process, every time. GUARANTEED, or we’ll refund every penny. 


only perfect practice makes perfect

Most salespeople have no place to practice other than in front of their customers, and their fear of failure means they don’t practice at all.

Not to worry. ASK designed ‘safe practice’ tools to ensure the impact of our program lasts, including:

  • e-Learning, perfectly aligned with our live classroom experience
  • ASK ‘Science of Sales Management’ program that operationalizes learning as part of management’s on-going responsibility to their team
  • Coming Spring 2021  ASK VALE Virtual Active Learning Experience: 3D gamified virtual sales simulations that allows for REAL LIFE immersive, interactive role play without risking a sale.


fill in the gaps to bring value & drive impact

ASK’s Client Collaborative CRM exposes EXACTLY what information is missing to qualify & close an opportunity.

We have built the first and only CRM tool engineered to be a true SALES tool, solely focused on gathering ALL information that helps your sellers maximize customer impact, differentiate their solutions, better qualify opportunities, and win more sales.

ASK Academy CRM is fully integrated with Axiom Selling Sciences learning library, VALE 3D gamified sales simulations (coming Spring 2021) and your dedicated Certified ASK Implementer, for just-in-time reinforcement. 

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