AXIOM on Selling Powers 2013 Top 20 Sales Training Companies List

Top 20 Sales Training Company AwardDallas, Texas, July 23, 2013  Today AXIOM Sales Force Development, LLC announced that it has been included on the 2013 Top 20 Training Companies list published by Selling Power magazine. The list appears in the Summer (July/Aug/Sept) issue of Selling Power, which will be mailed to subscribers in the second week of August.

“We are honored to be included in this year’s Top 20 list,” says Bob Sanders, CEO of AXIOM Sales Force Development. “At AXIOM we believe if you want a real, sustainable competitive advantage for your sales team, don’t teach them a new skill or about the features of a new product. Instead, create an organization that is continuously learning and always improving.”

The following points were just two of the considerations that influenced the selection process for the 2013 Top 20 Sales Training Companies list.

  1. Research by CEB has shown that up to 57 percent of B2B buying steps are completed before buyers connect with a salesperson. According to Selling Power editors, many B2B companies are still working to adapt their sales process to meet the expectations of the newly empowered customer.
  2. Increased commoditization in many industries has left many sales teams to compete on price alone. In such an environment, Selling Power believes that sales training can be a vital differentiating factor in helping salespeople shift the dynamic and move the customer’s focus to value, rather than price.

“When a company has adopted an excellent sales training program, the proof is the reaction of the customer,” says Selling Power founder and CEO Gerhard Gschwandtner. “Good sales training actually enhances the buying experience for the customer. A high-quality sales training initiative is one of the best investments a sales leader can make to become more successful and more competitive in any market.”

The best sales-training companies share the following characteristics.

  • Provide a consultative experience.
  • Quantify results with metrics.
  • Offer customization and post-training support.
  • Have a documented track record of ROI.

The five criteria used for selection on the list were:

  1. Depth and breadth of training offered,
  2. Innovative offerings (specific training courses or methodology) or delivery methods,
  3. International capabilities,
  4. Ability to customize offerings, and
  5. Strength of client satisfaction.

Selling Power editors say the firms included on the 2013 Top 20 Sales Training Companies list have demonstrated an excellent awareness of the skills and tools required in order to succeed and remain competitive in today’s selling environment. For more information or to order a copy of the Summer issue, visit or call Selling Power headquarters at (540) 752-7000.

About AXIOM Sales Force Development

For more than twenty years, AXIOM has been elevating the sales profession by transforming the way sales organizations engage with customers and sales managers lead and coach. AXIOM clients enjoy unique solutions that combine sales methodology, integrated software solutions and implementation and consulting services that deliver exceptional results including improved customer satisfaction, increased revenue and margins, and lower customer and sales team churn. To learn how AXIOM can help you build a world-class sales organization, please contact AXIOM Sales Force Development here or call toll free 1-800-933-8503 or outside US call +1-972-497-2450.

About Bob Sanders

Bob Sanders has more than twenty years experience in sales, sales management, and marketing. He is dedicated to elevating the sales profession and delivering exceptional results for sales people, their customers and their companies. Bob has helped dozens of companies; hundreds of managers, and thousands of sellers increase their sales results, and improve customer satisfaction resulting in hundreds of millions in additional revenue. Bob co-authored AXIOM’s Selling Sciences Program workbook and audio program, and is a contributor on A Journey to Sales Transformation. Bob currently serves as President and CEO of AXIOM Sales Force Development sharing his passion about sales behavior, coaching, and developing people into their best selves.

About Selling Power

In addition to Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981, Selling Power Inc. produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as a five-minute video series featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 2.0 Conference.

About Gerhard Gschwandtner

Gerhard Gschwandtner is the Founder and CEO of Selling Power and the publisher of Selling Power magazine. He conducts a popular Daily Report video series featuring interviews with top sales and marketing executives and CEOs and regularly hosts the Sales 2.0 Conference. He is a recipient of the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award. Read his blog at

Lisa Pool
Director of Marketing, AXIOM Sales Force Development

Axiom Sales Kinetics LLC Jacksonville Beach, FL 32250