ASK Academy & CRM
FOR SMALL BUSINESSES AND TEAMS
Each of your people have their own way of selling, and frankly, except for moral and ethical concerns, your managers don’t care how they produce results, as long as they do.
You invest in CRM…..the panacea, the corporate equivalent of ‘the cure all‘.
CRM is developed and engineered as sales management tools, and for the vast majority, it fails, never producing the expected results. But people keep buying it like toilet paper in a pandemic….
Why?
Unfortunately, it turns out the last thing a salesperson wants to do is participate in a management tool.
ASK yourself… Is your CRM built so that your sellers better serve your customers or better serve you?
Who would have thought?
A sales person NOT participating isn’t an option. Most are forced to use CRM if they want to keep their jobs and/or get paid.
So, sellers input just enough information to keep their jobs, pay, and managers off their back. Sometimes they don’t care if that information is exactly accurate, so long as it means their sales projections APPEAR to be at, or above, forecast… and their bosses quiet…
It’s not bad hires or the depth of the talent pool, it’s you.
In simple terms, there are three things an entrepreneur manages: People, Process, and Structure. All three are critical. All three need to be managed. Which of the three should be your highest priority?
It’s NOT a people problem.
While people may be an invaluable asset to you, process and structure override them in terms of priority.
ASK is the solution that clearly defines the process and structure by which you produce greater sales results.
It is affordable, complete, turnkey, logical, repeatable, and built from the buyer’s perspective, ensuring you maximize impact on the customers you serve.
Axiom has clearly defined every single piece of information required for your organization to qualify and best serve your customers.
And we guarantee two things:
01
You and your team will AGREE that we’ve identified all the information needed for you to best serve your customers. NOTHING is missing,
02
This information DOES NOT currently reside in your existing CRM.
You read that correctly. We are submitting that virtually nothing you and your organization need to best serve your customers is in your CRM.
To address this unimaginable problem, Axiom developed a simple, clearly defined, logical, repeatable business process for selling. It’s turn-key. It’s complete. We’ve taken the guesswork out of the process, clearly outlining exactly what a seller has to do to be successful, but more importantly, best serve your customers. It’s been taught to tens of thousands of sales people in nearly 50 countries.
Better yet, your sales people will want to use it, newbies and seasoned professionals alike. They will ALL agree they will better serve their customers and sell more at higher margins if they use our process. We guarantee it or you pay nothing.
If connected to your existing CRM or through our own, proprietary ASK CRM, it creates, for the first time, a TRUE sales tool. It’s byproduct? The information you need to truly and effectively manage your sales pipeline.
Process
Logical, repeatable, and designed from the buyer's perspective, you and your salespeople will know EXACTLY how to generate, qualify and close opportunities.
Sales Planning
Learn to create sales plans that clearly define EXACTLY what activities are required on a daily basis to meet and exceed sales goals.
The ASK Academy turnkey program includes:
Methodology
We define all the information required to ensure sales results and the methods by which your sellers collect it. No stone is left unturned.
E-Learning
The key to behavioral change and the resulting increase in sales is continual reinforcement. Every element of the ASK process is broken in to micro-learning segments to provide training at the time of need, from any device.
CRM
ASK CRM (Collaborative Relationship Management) is designed as a sales tool FIRST, NOT a management tool.
- A shared repository between you & your customer
- Provides all necessary information to help you & your customer make the best decision possible
- Fully integrated with E-Learning ensuring your team has the skills required to produce superior sales results.
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