After an asset only purchase of Dallas-based Axiom Sales Force Development, Bob Nicols, founder & former CEO of Axiom Salesforce Development & founder & CEO of Axiom Sales Kinetics, returns to take company to new heights by shifting focus to a robust online learning platform,(ASK Academy) with integrated Client Collaborative CRM, and Virtual Active Learning Experience sales simulations. (VALE launch Spring ’21)
“Since founding Burton Training Group in 1990, my passion has been to evolve and simplify sales processes to deliver measurable impact to as many salespeople, businesses, & their clients as possible. Over the past 7 years, Axiom SFD made significant investments in software development to incorporate its powerful sales & coaching as an overlay to the SalesForce platform. My vision is to continue the SalesForce path while simultaneously building suites of tools in an open-source software environment, making the functionality & associated impact available to a far broader market through our ASK Implementation Partner Program & subscription services. Bob Nicols, Founder & CEO
“Through development of new technology and the use of existing platforms, ASK is taking the methodology developed by Bob over the years and making it available to individuals, businesses & 3rd party partners. The opportunity to partner with Bob on this project is a dream. His experience & knowledge as a sales leader, entrepreneur, author, and mentor to countless sellers and leaders around the world is now going to be available to everyone through ASK Academy.” Brian Kludas, VP of Client Success
There is extraordinary potential here, not only for greater positive impact on business’ success as a whole, but for the enlightenment, enrichment & development, professionally and personally, for every end user at any level of any organization.”
Scott Staver, Aurelius Solutions LLC
“Whether you are a C level executive, sales manager, engineer or customer service representative, ASK provides a 100% money back guarantee that every person in your organization will agree that Axiom Selling Sciences methodology is what they should be using to sell or manage sales teams.”
Bob Nicols, CEO

About Axiom Sales Kinetics:
Since 1990, Axiom Sales Kinetics has been a globally acclaimed trailblazer in the sales training/sales enablement industry, conducting programs for over 35,000 salespeople, sales managers, and executive managers of many Fortune 500 companies such as AT&T, Disney, & Verizon. Axiom has conducted workshops and implemented programs in over 40 countries, challenging the status quo with a radically simple, yet exceptionally powerful sales methodology developed from the buyer’s perspective. Complimented by integrated E-learning and a groundbreaking Client Collaborative CRM tool, the turn-key Axiom program comes full circle with an immersive, futuristic virtual sales simulation, VALE, available spring 2021.
This turn-key solution, combined with ASK Academy’s Client Collaborative CRM & virtual sales simulation role-plays, enables sellers to become trusted advisors to their customers.
ASK’s holistic approach to the sales process ensures the industry’s highest adoption rates, which means more measurable impact & ROI for your business.
Axiom Sales Kinetics is an industry leader in customer satisfaction, touting an unconventional 100% money-back guarantee if participants disagree that the ASK methodology is the process they should use to sell.
Ready to change lives for the better, including your own? #justASKaxiom