How to Increase Sales in Competitive Markets

how to increase sales

Bob Sanders is the former CEO of AXIOM Sales Force Development [now AXIOM Sales Kinetics]. He developed an easy method to increase sales in competitive markets. Sales managers must invest in their own people. This is vitally important. Bob has spoken on these methods at countless conferences. Furthermore, Bob Sanders explained that local marketing companies must invest in new products and innovation. Additionally, they must develop and teach their sales force to adapt to the evolving landscape.

Markets change. Moreover, selling environments become more challenging. Selling environments are affected.

When thinking about how to increase sales, consider the following:

  • An influx of new competitors is disruptive.
  • Technology rapidly changes market conditions.
  • New solutions enter the marketplace.

Point in fact, these changes cause buyer confusion. When buyers are confused, sales cycles get extended. Furthermore, margins erode. Unfortunately, this is detrimental to the sales process. Watch the video below. In it, Bob discusses what we have learned from previous market challenges. Additionally, he addresses how we can take that knowledge to overcome today’s issues.

how to increase sales

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Let’s face it. Your sales process & CRM are failing you and your customers. Give us 45 minutes, and we’ll prove it to you! We help entrepreneurs struggling to find and keep decent salespeople. Moreover, we support small to medium-sized businesses that are struggling to consistently meet sales targets. But why? The answer is simple.

Your salespeople aren’t collecting the information required to best qualify and close opportunities. Moreover, your CRM doesn’t include information that shows your salespeople how to qualify and win. Your salespeople aren’t collecting the information required to help your customers make the best decision possible. Your CRM doesn’t include information that shows you how to best serve your customers.

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