Our People
FOUNDER & CEO
Born in Scotland and raised in Louisiana, Sherry’s passion for helping others can be traced back to her enlistment in the US Army National Guard at 17. After her honorable discharge as a Desert Storm Army Veteran in 1993, Sherry started her telecom sales career with BellSouth, later moving into a Strategic Major Account Manager position with AT&T.
Sherry joined the Axiom team in 2007 & has been passionate about sharing the ASK methodology ever since. Over the past 28 years, Sherry’s stayed on the cutting-edge of sales technology & customer experience with a focus on digital & social marketing. Sherry considers being a mom to her two sons her greatest achievement! As Director of Marketing & UX, she is passionate about creating immersive & impactful user experiences for ASK subscribers and implementors. As demand for virtual training has skyrocketed, Sherry is happy to be part of a dedicated team ensuring that ASK has best-in-class content and delivery technology.
When she’s not working, you can find Sherry at the beach where she enjoys yoga, SUP’ing, bike-riding, floating in the ocean and walking barefoot as much as possible. While her military service, Irish family, & work for Axiom has taken her around the world, Sherry is proud to call Jacksonville Beach home.
DIRECTOR OF MARKETING & UX
Born in Scotland and raised in Louisiana, Sherry’s passion for helping others can be traced back to her enlistment in the US Army National Guard at 17. After her honorable discharge as a Desert Storm Army Veteran in 1993, Sherry started her telecom sales career with BellSouth, later moving into a Strategic Major Account Manager position with AT&T.
Sherry joined the Axiom team in 2007 & has been passionate about sharing the ASK methodology ever since. Over the past 28 years, Sherry’s stayed on the cutting-edge of sales technology & customer experience with a focus on digital & social marketing. Sherry considers being a mom to her two sons her greatest achievement! As Director of Marketing & UI, she is passionate about creating immersive & impactful user experiences for ASK subscribers and implementors. As demand for virtual training has skyrocketed, Sherry is happy to be part of a dedicated team ensuring that ASK has best-in-class content and delivery technology.
When she’s not working, you can find Sherry at the beach where she enjoys yoga, SUP’ing, bike-riding, floating in the ocean and walking barefoot as much as possible. While her military service, Irish family, & work for Axiom has taken her around the world, Sherry is proud to call Jacksonville Beach home.
VICE PRESIDENT CLIENT SUCCESS
Brian is just as surprised as everyone else that he is here. Since he is, he’s on a mission to set ASK apart from every other sales training organization by impacting & changing people’s lives with the Axiom Sales Kinetics methodology.
After spending many years in television production, retail, and business sales and operations, Brian joined the ASK team as a Senior Instructor. During his time with ASK, Brian has held various positions & worn many hats. Today, as Vice President of Client Success, Brian is tasked with the most vital role of assuring that his customers are continually experiencing positive, measurable impact in their business by incorporating the ASK methodology.
As a proud member of the ASK family, Brian’s passion for client success is evident, but he also enjoys keeping his work family upbeat with his rap skills. (we are just as surprised as you are!) If you’re feeling down, #justASK Brian and he’ll throw down some Beastie Boys lyrics to brighten your day & put pep in your step.
Brian’s professional career boasts an abundance of accomplishments & accolades, but he is most proud of being a dedicated father, husband, and friend. Whether coaching youth sports, mountain biking, camping in the Arizona desert, MC’ing community events, playing disc golf, or doing anything outdoors, Brian loves a challenge.
It is not the strongest of the species that survives, but the most adaptable ~Darwin
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Mike is a veteran with over thirty years of sales, sales management, and sales leadership experience. After graduating from Wake Forest University, Mike spent twenty years in telecommunications, with both MCI and AT&T, earning top achievement honors including the coveted Chairman’s Inner Circle Award at MCI. Since leaving the telecommunications industry, Mike has spent a dozen years in sales effectiveness, sales enablement, and sales coaching. He has served clients in several different industries including telecommunications, manufacturing, software, medical devices, and packaging. Mike is an avid golfer who occasionally breaks 80.
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James has been in sales since before he had gray hair. He has always been passionate about helping sales organizations reach their full potential throughout his 30+ years in sales, sales management, sales coaching and sales process development.That passion was ignited almost 2 decades ago when James was introduced to the AXIOM methodology, and it has been hard wired into in his brain ever since! Not only has ASK transformed the way he engages with clients across the sales spectrum, it has fundamentally changed the way he communicates, both professionally and personally.
Working with hundreds of sales professionals, from small sales organizations to Fortune 100 companies such as AT&T, Verizon, HID and CommScope, James’ life as an ASK Ambassador fuels his vision to make sales effectiveness and sales enablement attainable for everyone, no matter where they find themselves selling.
While traveling the world & sharing the ASK methodology for nearly 20 years,James has become a master of his craft and is proud to deliver positive, measurable impact to his clients.
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After graduating from Tennessee Technological University with a degree in Mechanical Engineering, Tony Lannom chose a career path in sales. Tony has over 25 years of sales and sales leadership experience in a broad range of industries including software, electronics, and communications. Tony began his now almost thirty-year sales career by selling caricatures at a local amusement park. Since then, Tony has held sales and sales leadership roles with exceptional results for several large organizations, including Fortune 500 companies. His teams have consistently had the highest sales percentages and lowest employee turnover. Tony has coached and helped develop Sales Representatives and Sales Leaders all over the world. Having a degree in Mechanical Engineering helps Tony to grasp difficult concepts quickly and apply a common sense approach producing incredible results. At the same time, Tony’s Socratic style of coaching motivates sales teams to permanently change their selling behaviors after his consultation. When not coaching or helping sales teams, Tony can usually be found somewhere in the world cycling or playing golf. 
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