Global sales training organization reemerges to disrupt industry by combining acclaimed sales methodology with revolutionary, interactive virtual learning & a customer-facing CRM

Bob Nicols, Founder & CEO of Burton Training Group & Axiom Sales Force Development, returns to lead the new


Jacksonville Beach, FL: Bob Nicols takes first steps to disrupt the sales training industry by purchasing the assets of Dallas-based Axiom Sales Force Development & founding Axiom Sales Kinetics.

“We are poised for another disruption. Since founding Burton Training Group in 1990, my passion has been to evolve and simplify sales processes to deliver measurable impact to as many salespeople, businesses, & their clients as possible. Over the past 7 years, Axiom SFD made significant investments in software development to incorporate its powerful sales & coaching as an overlay to the SalesForce platform. My vision is to continue the SalesForce path while simultaneously building suites of tools in an open-source software environment, making the functionality & associated impact available to a far broader market. We’ll combine that effort with a new & more expansive distribution model, a focus on revolutionary online and remote learning platforms, and a game-changing, customer-facing CRM platform.” Bob Nicols, founder & former CEO of Axiom Sales Force Development & founder & CEO of Axiom Sales Kinetics.

As the organization shifts back to its roots while expanding its reach through new and exciting technology, it has also taken on a new name and identity, as AXIOM Sales Kinetics. The new company reflects the universal truth and energy that drives successful sales processes and results.

“Through development of new technology and the use of existing platforms, Axiom Sales Kinetics is taking the methodology developed by Bob over the years and making it available to individuals, businesses & 3rd party partners. The opportunity to partner with Bob on this project is a dream. His experience as a sales leader, entrepreneur, author, and mentor to countless sellers and leaders around the world is going to ensure we bring people what they need to succeed,” according to Brian Kludas, VP of Client Success.

You can be a part of this timely, important & impactful industry disruption with Axiom Sales Kinetics. How?  Just ASK #justASKaxiom

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Press & Media Inquiries:  Sherry Nicols, Marketing & Social Media Director

Axiom Sales Kinetics LLC Jacksonville Beach, FL 32250