Business Conversation

Video: Three Steps to More Productive Business Conversations

While nearly every sales person has been taught the importance of understanding their buyer’s business, few actually do this effectively. In this video we’ll talk about why that is and three simple steps any organization can take to help their people have more productive business conversations.

During this session, we will discuss:

  • Why salespeople struggle to have productive business conversations

  • Three steps organizations can take to equip salespeople to have more rich, meaningful business conversations

  • A visual model for how businesses operate and make decisions

  • A model for effective follow up questions

  • How every business issue represents an opportunity to differentiate ourselves and our solution


Handling buyer objections doesn’t need to derail your sales opportunity. These three proven steps can help you better address any objection from any buyer.

Click here to sign up complementary access to our online learning for how businesses make decisions and the DIG questioning model.

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