Developing Opportunities: Ideal Customer Profiles, Pre-Call Research, Securing Appointments

The shotgun approach to finding new customers, or new opportunities with an existing customers, couldn’t be less productive for efficient. This module clearly defines the process by which you narrow the scope of your search to only those customers whose businesses that can be measurably impacted by your solutions. The document included with this module (Ideal Customer Profile) allows you to create a database of businesses who are ideal for each product and service your company offers. You’ll know what problems need to be uncovered, what negative impact you can eliminate, questions to ask, and research to conduct, to make certain you are converting cold calls into hot leads.