If you don’t think buying is, at least partially, an emotional experience, think of the last time you had buyer’s remorse. This module shows you how to capitalize on that understanding, conducting your presentations with the greatest emotional appeal.
As product complexity increases, the byproduct is a shift toward a language of acronyms and industry jargon that makes it nearly impossible for even an educated buyer to differentiate between competing products. While we know all products and services are NOT the same, the “needs satisfaction” approach to selling actually creates the appearance that they are. This module shows you how to build presentations that separate you from the pack, maximizing impact on your customers business, and proving the superiority of your solutions.