Global Sales Training Organization Returns To Its Roots With New Vision & Product Offering

Bob Nicols, Founder & CEO of Burton Training Group & Axiom Sales Force Development, returns to lead the new

Axiom Sales Kinetics

Jacksonville, FL – June 18, 2020 – Axiom Sales Kinetics announces major rebrand, restructuring & new product offering under the leadership of its founder and CEO, Bob Nicols, after an asset only purchase of Dallas-based Axiom Sales Force Development in February 2020.

“Since founding Burton in 1990, my passion has been delivering measurable impact to as many salespeople, businesses, & their clients as possible. Over the past 7 years, Axiom SFD made a significant investment in software development to incorporate its powerful sales & coaching methodology as an overlay to the SalesForce platform. My vision is to continue the SalesForce path while simultaneously building suites of tools in an open-source software environment, making the functionality & associated impact available to a far broader market. We’ll combine that effort with a new & more expansive distribution model, building Axiom Sales Kinetics into the game-changer many dreamed it could be.” Bob Nicols, ASK

As the organization shifts back to its roots while expanding its reach through technology, it has also taken on a new name and new identity, as AXIOM Sales Kinetics.

AXIOM Sales Kinetics (ASK) reflects the universal truth and the energy that drives successful sales processes and results. Announcements of changes to come can be found at

“Through the development of new technology and the use of existing platforms, Axiom Sales Kinetics is taking the methodology developed by Bob over the years and making it available to individuals, businesses & 3rd party partners. The opportunity to partner with Bob on this project is a dream. His experience as a sales leader, entrepreneur, author, and mentor to countless sellers and leaders around the world is going to ensure we bring people what they need to succeed,” according to Brian Kludas, VP of Client Success.

Axiom Sales Kinetics will use its core methodology, new and existing technology to reach new levels of impact in the sales industry. How?

#JustAsk by visiting

Axiom Sales Kinetics LLC Jacksonville Beach, FL 32250